Author: Dieu Anh NguyenAs a marketing enthusiast with a strong curiosity for innovation, she is driven by the evolving relationship between consumer behavior and digital technology. Dieu Anh's background in marketing has equipped her with a solid understanding of branding, communications, and market analysis, which she continually seeks to enhance through emerging trends. Eager to explore the frontiers of artificial intelligence in marketing, she joined Verysell AI to gain deeper insight into how intelligent systems refine customer engagement.

AI is no longer a futuristic concept which is the defining technology of our time. From transforming industries to influencing our daily routines, artificial intelligence is reshaping how we live, work, and think. Yet, alongside the hype and headlines, many misconceptions remain. Some fear AI will replace humans altogether, while others underestimate its transformative power. […]

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Generative AI has moved beyond hype into practical, high-impact applications for industries that rely on efficiency, precision, and scale (Prather et al., 2024). Manufacturing and supply chains are prime candidates. With global supply chains facing disruption, rising costs, and demands for sustainability, the adoption of AI-driven tools can redefine how factories design products, optimize operations, […]

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AI in banking is undergoing a profound transformation that shows banks are no longer just relying on traditional systems to manage operations and provide services. AI has become the driving force in reimagining how banking enterprises operate, interact with customers, and make critical business decisions. As AI continues to evolve, the possibilities for improving efficiency, […]

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AI in insurance is the engine driving innovation across the insurance sector. Once viewed as a long-term transformation bet, AI adoption is now a mission-critical capability, redefining underwriting, accelerating claims, reducing fraud, and delivering the hyper-personalized customer experience today’s policyholders expect. >> Click here to explore top AI Insurance use cases According to McKinsey, AI could […]

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BFSI Sector in AI is undergoing a profound transformation as artificial intelligence moves from reactive support tools to proactive engines of decision-making. Banks, financial institutions, and insurers are no longer simply adopting AI to automate routine tasks; they are leveraging it to predict customer needs, manage risks in real time, and create hyper-personalized experiences. This […]

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Risk Mitigation in BFSI Risk mitigation in BFSI (Banking, Financial Services, and Insurance) has always been a balancing act between innovation, security, and compliance (KPMG, 2023). In today’s hyper-digital economy, financial institutions are confronted with growing risks ranging from cyberattacks to complex regulatory demands. Traditional systems, while dependable, often lack the agility and intelligence needed […]

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Customer support has always been the cornerstone of business success. Whether in retail, tech, or banking, providing exceptional customer service builds trust, strengthens relationships, and drives customer retention. In the Banking, Financial Services, and Insurance (BFSI) sector, where speed, accuracy, and personalized assistance are paramount, the demand for advanced solutions has never been higher. As […]

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