Consulting use case

Advanced algorithm for media relations at scale

About Our Client

Synapse, a new marketplace for journalists and PRs, faced the challenge of outdated technology that couldn’t effectively handle the massive flow of data and pitches, leading to inefficiencies and missed opportunities.

SmartDev addressed these challenges by implementing an AI-driven solution within Synapse’s platform. This solution upgraded the user interface and enhanced API functionalities, enabling AI-generated content suggestions and personalized journalist-PR matches based on profiles and expertise.

This strategic update provided a scalable and precise platform to meet the evolving demands of the media and PR industry

Yurii Lozinskyi

Head of Applied AI Lab

Yurii is the driving force behind Verysell Applied AI Lab. With 25 years of working experiences.

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    Challenges

    Platform Overhaul

    Overcoming Legacy Limitations

    The existing platform, built on legacy technology, struggled to process the massive volume of PR pitches, leading to irrelevant information overload for journalists. This hindered effective communication and stifled impactful storytelling opportunities.

    Embracing AI-Powered Personalization

    The PHP-based platform required significant upgrades to accommodate advanced AI functionalities. This necessitated a complete overhaul of the user interface and API enhancements, demanding careful planning to ensure a robust and user-friendly experience.

    Balancing Innovation with User Experience

    Implementing these significant technical enhancements while maintaining a seamless and intuitive user experience for both journalists and PR professionals posed a critical challenge.

    Solution

    Strategic Approach to Synapse's Transformation

    AI-Driven Focus

    SmartDev tackled Synapse’s challenges with a focused development of AI-driven functionalities. This targeted initiative allowed the team to define and adjust the project’s requirements clearly. Prioritizing user experience, SmartDev dedicated substantial efforts to redesigning the platform’s interface, ensuring it was intuitive and visually engaging to support enhanced user interaction.

    Building a Robust Foundation

    To address the integration challenges with the existing PHP framework and multiple third-party systems, SmartDev crafted a flexible and scalable codebase. This foundation enabled the seamless integration of advanced AI capabilities and existing functionalities, enhancing the platform’s ability to efficiently handle and analyze large volumes of data.

    A Phased Approach to Success

    By commencing with a narrowly defined scope and strategically expanding, SmartDev provided a robust solution that resolved the immediate technological gaps and positioned Synapse for future advancements and scalability in the rapidly evolving media and PR landscape.

    Value and outcome

    Application Core Functions

    This solution upgraded the user interface and enhanced API functionalities, enabling AI-generated content suggestions and personalized journalist-PR matches based on profiles and expertise. This strategic update provided a scalable and precise platform to meet the evolving demands of the media and PR industry.

    AI-Powered Pitch Tracking

    This feature enables PR professionals to track the performance of their pitches in real-time. AI analytics provide insights into the acceptance, relevancy, and engagement of pitches, such as click-through rates and the likelihood of securing coverage. Automatic alerts also inform users if a pitch has been declined, creating transparency and reducing uncertainty.

    AI-Driven Journalist Discovery

    Synapse employs AI-driven filtering mechanisms to help PR professionals find the most relevant journalists based on factors like sector, region, and media type. This feature tailors search results to match client expertise and story focus, making it easier to build a niche list of journalists and increase the likelihood of successful outreach.

    AI-Driven Journalist Discovery

    Synapse employs AI-driven filtering mechanisms to help PR professionals find the most relevant journalists based on factors like sector, region, and media type. This feature tailors search results to match client expertise and story focus, making it easier to build a niche list of journalists and increase the likelihood of successful outreach.

    OUR TEAM

    Meet consulting team

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    SERVICES

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    R&D Lab

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