Business Challenges
The fashion industry is a dynamic and vital sector, influencing trends, personal style, and consumer behavior. With the rise of online shopping platforms, the way people discover and purchase clothing has evolved significantly. Online platforms play a crucial role in connecting consumers with a vast array of clothing options, offering convenience and accessibility. However, navigating through countless choices can lead to decision fatigue for shoppers and pose challenges for fashion shops in managing their inventory effectively.
Identifying Challenges: The primary challenges faced by the leading online platform in Vietnam include decision fatigue for shoppers and inventory management issues for fashion shops. These challenges impact user experience, sales conversion rates, and overall business efficiency. Historically, shoppers relied on personal preferences, style guides, and recommendations from friends or fashion influencers when making clothing purchases. However, traditional approaches often lacked personalization and targeted recommendations, leading to suboptimal shopping experiences and inconsistent sales for fashion shops.
AI Solution
AI-Driven Solution Details
To address these challenges, we developed the FashionAI feature and integrated it into our client’s platform. This innovative feature combines image recognition, body analysis, and personalized recommendations to empower users to discover perfect-fitting and stylish clothing while simultaneously boosting sales for partnered fashion shops. The Fashion AI feature, developed and integrated within the client’s mobile app, offers several unique functionalities.
Data Utilization
Users start by capturing a portrait selfie using the app, which is then analyzed by AI algorithms to assess facial features, body shape, and proportions. Additionally, users can select keywords describing their preferred style (e.g., casual, elegant, sporty). Based on this analysis and user preferences, the app suggests outfits from the platform’s partnered fashion shops, ensuring a good fit and matching style.
AI Techniques and Models
The Fashion AI feature utilizes advanced image recognition and body analysis algorithms to provide personalized recommendations to users. These algorithms analyze facial features, body shape, and proportions from the user’s selfie, combined with user-selected style preferences, to suggest outfits that match the user’s preferences and body type.
Expected Outcome
The Fashion AI feature significantly improved both user experience and business results. User conversion from browsing to purchase climbed by 35% due to targeted recommendations and reduced decision fatigue. 92% of users reported satisfaction with the recommendations, praising the personalized and accurate suggestions. Participating fashion shops witnessed a 20% increase in overall sales, directly attributed to the targeted reach facilitated by the Fashion AI feature. Additionally, the innovative technology reinforced the client’s reputation as a leader in user-centric and data-driven online shopping experiences.
AI-driven solutions like FashionAI revolutionize the online shopping experience, addressing the challenges faced by both users and fashion shops. By leveraging AI technologies, platforms can deliver personalized recommendations, streamline inventory management, and enhance user satisfaction, ultimately driving business growth and establishing a competitive advantage in the dynamic fashion industry.
Our Team Members
AI TRANSFORMATION LEAD
Dr. Mikhail Krasnov
Based in Switzerland, Mikhail is an esteemed leader with a Ph.D. in Economics and recognized as a Certified Director by the London Institute of Directors. With a 30-year tenure in the IT sector, he co-founded Verysell Group in 1990 and now drives strategy and innovation across the entire organization. He staunchly believes that AI should be a catalyst for all businesses, not a threat, enhancing and transforming companies. To him, AI is a powerful tool for businesses to harness for their advantage.
Head of Applied AI Lab
Yurii Lozinskyi
Based in England, Yurii is the driving force behind Verysell Applied AI Lab. With 25 years of experience in Healthcare, Insurance, and Finance, he specializes in Business Process & Digital Transformation. Yurii excels in creating neural networks for diverse business automation, from medical diagnostics to machinery anomaly detection. Beyond tech, he’s a proficient software delivery manager and project leader. His leadership has fueled remarkable growth, achieving up to 60% CAGR by guiding 20+ Agile Teams globally.
Chief AI Scientist
Dr. Hung Dao
Based in Vietnam, Dr. Hung leads a dynamic Consulting Team, driving AI innovation across diverse sectors, from industrial visual inspection to medical image segmentation at our AAI Lab. With a PhD in Engineering from Keio University (2014), his expertise extends to groundbreaking research published in renowned conferences such as FG, BMVC, ICASSP, and ACCV, alongside multiple granted patents. With a distinguished track record at FPT, VinBrain & Nautilus AI, he’s a prominent figure in the AI landscape.
STRATEGIC ADVISOR ON AI
Dr. Alexey Minin
Prof. Dr. Alexey Minin, an esteemed expert in the digital economy and artificial intelligence implementation, boasts over 19 years in high-tech. Rising from Siemens engineer to associated partner at MHP – A Porsche Company, Germany, Alexey excels in management consulting, exponential technologies, and creating businesses based on modern tech. A Doctor of Science in AI, Honored Professor, and consultant for several boards of directors, Alexey specializes in digital transformation, AI application, and startup guidance. He co-founded startups, lectures globally, and is a sought-after speaker in digital conferences.
Business Development Manager
Muin Pirzada
Muin brings to the table an extensive background of over 13 years in the fields of Robotic Process Automation (RPA), Test Automation, and Artificial Intelligence (AI). This vast experience has not only equipped him with a profound knowledge of these cutting-edge technologies and deep passion for business growth and operational efficiency, but also with an acute understanding of their capability to revolutionize industries and streamline operations.
Marketing Manager
Ha Nguyen
Based in Hanoi, Ha spearheads marketing endeavors, leveraging over a decade of prowess in the global technology arena. She currently serves as AAI Lab’s Marketing Manager, leveraging her expertise in B2B marketing, branding, content strategies, and Agile methodologies to propel the company’s growth. Her practical know-how equips her to craft and execute effective marketing strategies for AAI Lab and other entities within the Verysell Group.
Software Development Automation Lead
Hieu Tran
Hieu, from Danang, Vietnam, heads the automation team at SmartDev. With a decade of experience in software development, he’s skilled in tech strategy and research. Known for boosting daily operations, Hieu shines in project coordination and customer happiness. Currently, he’s the top engineer at SmartDev and also leads the AAI Lab Software Development Automation.
Head of Project Management
Richard Sharp
Richard, based in Danang Vietnam, has over 40 years of IT experience. He has had many roles including Client Manager, Supplier Manager, and Service Management Program Manager. He has designed, developed and implemented advanced service management solutions for leading organizations across the technology, government, health, telecoms, oil & gas and financial services sectors.
HEAD OF AI EDUCATION
Soan Duong
Dr. Soan is a lecturer at the Computer Science Department within Le Quy Don Technical University. She is also a senior research scientist with keen interest in computer vision and medical imaging. Her research work has been published at prestigious venues, including ISBI, ICIP, ICASSP, BMVC, and CVPR. Soan plays an active role in the academic community by serving as a dedicated reviewer for esteemed publications such as: IEEE Access and NMR in Biomedicine.